styles.
Andong has become a famous tourist area ever since Queen Elizibeth visited in 1999. She spent her birthday in Andong visiting such places as Hahoe Village, Dosan Confucian School, Byeongsan Confucian School, Bongjeongsa Temple, Icheon-dong Soekbulsang (engraved Buddha on granite), Sinse-dong Chilcheeung Jeontap (7 story pagoda), Dongbu-dong Ocheung Jeontap (5 story pagoda), Ocheon reli
3. ST strategy
(1) 'Korean beauty Appearance' and 'There are many similar hotels'
Emphasize Commodore's beautiful appearance, old tradition, and history to differentiate itself from the competition. Because Nampo-dong is the center of Busan, there are many similar grade hotels. So, Commodore have to operate the hotel way to emphasize Korean beauty, tradition, history, and so on.
between Korea and China, How do we performed business in China for success in the cultural characteristics and communication view points? Our group supposed we started coffee franchises(Caffe Benet) in Beijing, China. And we looked for informations and knowledges about Chinese culture and Chinese customs for successful franchise management in Beijing from intercultural communication perspective.
History of CHINA
Communist party of China set up a government in 1949
October 1st in mainland.
China can not be a unified nation.
"The People's Republic of China.“(마오쩌둥) 중화인민공화국 = 중국
'The Republic of China.‘(장제스) =중화민국
Economy of CHINA
China has the world's second-largest economy
But China's 2011 nominal GDP per capita of US$5,184
1)목표시장에의한분류
(1)Quick Service Restaurant
브랜드 사용에 있어서 퀵 서비스 레스토랑(이하 QSR)의 특징을 살펴보면 다음과 같다.
첫 번째, 브랜드 사용에 있어서 퀵 서비스 레스토랑의 가장 기보적인 속성은 브랜드 정체성(brand identity)이다. 고객들이 특정 QSR브랜드에 대해 최고라고 인식하도록 유
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
Ⅰ. 서론
ㅇ 목적 : 견학, 숙박, 여행사, 외식 산업등의 관광사업 중 무엇보다 중요한 것이 숙박산업이다. 숙박산업은 숙식의 단순한 기능만을 제공하는 정체적 공간으로만 남아있기 보다는 정보, 기술, 서비스 등 여러면에서 고객들의 새로운 요구에 부응하는 문화공간의 기능을 수행하여야 한다. 뉴
Influence of Indian Philosophies
1) saṃsāra – Wheel of Birth and Death
rebirth of every living creature
2) karman – act
all that I chose to do: deeds, words, thoughts
each act follows a reaction; even for the next life
sadness, pain – suffering
seek for release
caste system
hierarchical social order
Siddhārtha Gautama
historical Buddh
out from other competitors from all around the globe, Asian Pearl is a luxury entertainment complex in Asian style. Displaying the finest blend of different cultures, Asian Pearl’s uniqueness can be reflected in its wide variety of facilities, featuring the casino, hotel accommodation, shopping mall, convention centre, stadium, kids’ club, spa, swimming pool and more fine dining restaurants.
I. Environment Analysis
Introduction
Lately, South Korea's cosmetic companies are actively entering Japanese market. In particular, low-priced brand companies entering are remarkable. Continuing the long-term recession, Japanese consumers find inexpensive cosmetics. Through this period, cosmetics of South Korea draw popular through low price and good quality. Celebrity publicity is also inf